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Pinterest Terms of Use Update: We Now Promise Not to Sell Your Content

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Popular image sharing platform Pinterest has revised the Pinterest Terms of Use,  with some notable changes.

Pinterest Terms of Use No Longer Allow Them to Sell Your Content

The original Pinterest Terms of Use stated that by posting content to Pinterest, you grant Pinterest the right to sell your content. This was problematic for a couple reasons, the most notable being that the majority of content posted to Pinterest does not belong to the people doing the posting. The new Pinterest Terms of Use do not contain that language. In a recent blog post, Pinterest wrote that “Selling content was never our intention and we removed this from our updated Terms.” This goes into effect April 6, 2012.

Pins that Encourage Self-Harm Now Explicitly Banned

Pinterest has updated its Acceptable Use Policy effective immediately, a couple days after ABCnews.com broke a story detailing how pro-anorexia and pro-bulimia movements were using Pinterest to promote unhealthy lifestyles. Pictures of jutting bones, concave stomachs and toothpick thighs were pinned on a handful of boards, captioned with slogans meant to encourage people in the grips of an eating disorder, such as “Whatever you eat in private, you wear in public” and “Make them regret the day they dare called you fat.” The new Pinterest Acceptable Use Policy bans pins that explicitly encourage self-harm or self-abuse.

Reporting Copyright or Trademark Infringement Simplified

Initially, one had to report intellectual property theft or other infringement on Pinterest via email. Now, a “report pin” button leads to a new copyright complaint form and a trademark complaint form which have been added to the site, making it much simpler to allege violations. Upon submitting a form, you are given a request code which serves as a tracking number for your complaint.

In Conclusion

Pinterest should be commended for these changes to their Terms of Use, and they show a level of responsiveness to community concerns that I find encouraging. On the more commercially encouraging side, they’ve also added language to pave the way for for new features such as a Pinterest API and Private Pinboards. Can’t wait to see both of those!

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