Why LinkedIn is Buying SlideShare
LinkedIn has been strengthening its business/professional information sharing base for years. A few years ago LinkedIn Groups was a move in this direction, allowing professionals in various industries from around the world get together and share information. Acquisition of SlideShare, which is primarily used to share professional information, makes sense, as LinkedIn seeks to own the professional-networking space online. LinkedIn is about “connecting the world’s professionals to make them more productive and successful,” according to a recent SlideShare about the acquisition (posted below) while SlideShare is about “powering the discovery of people through content, and content through people.” Putting them together creates a platform that exists to manage both your professional identity and your insights/useful content.
LinkedIn’s CEO said in a press release dated May 3: “Presentations are one of the main ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity,” said LinkedIn CEO Jeff Weiner. “These presentations also enable professionals to discover new connections and gain the insights they need to become more productive and successful in their careers, aligning perfectly with LinkedIn’s mission and helping us deliver even more value for our members.”
Rashmi Sinha, CEO of SlideShare commented, “We built SlideShare to help professionals share presentations and connect people through content. What we can build with LinkedIn, the largest professional network on the Internet, is the most natural extension of this vision.”
Prior to acquisition of SlideShare, LinkedIn had an app to pull SlideShare presentations into one’s profile, so we know they’ve seen SlideShare’s potential for some time. Acquisition will allow for tighter integration which (if done right) should result in some of SlideShare’s traffic being funneled to LinkedIn, as well as giving LinkedIn more visibility in another professional-dominated social networking space.