Three Ways to Tell a Social Media Problem from a Full-Blown Crisis
Identifying a crisis early is critical to mitigating its effects, but how does one tell the difference between a run-of-the-mill series of complaints and a full-blown crisis, BEFORE any lasting damage is done? Jay Baer, over at Convince & Convert (one of the best social media blogs on the web) has three very relevant ways to tell a social media problem from a crisis.
Are you ready for a crisis, should one occur? Having a crisis plan in place before one happens could save you millions in crisis response. However, there’s lots of bad information on digital crisis management out there, so make sure your source has proven results.