Content Marketing

All posts in "Content Marketing"

Closed Loop Marketing Defined

What is Closed Loop Marketing? Closed Loop MarketingĀ is a process used to improve the effectiveness of sales and marketing interactions, where: The marketer communicates with a prospect/lead. The lead reveals information about their preferences or intentions (either directly by answering questions or indirectly through trackable actions such as visiting pages of a marketer’s website, downloading... Read More →

Paid Wikipedia Article Development Requirements

Wikipedia Article Development: The Rules Apply to Everyone A paid Wikipedia article is something becoming a more and more common occurence, but busy PR departments don’t have the time to learn the writing style, wikicode, and requirements to write them or maintain them. Time and time again, articles created by PR and marketing professionals are... Read More →