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Cinemagraphs: Just When You Thought Animated GIFs Were Passé, a New Form is KILLING IT

Cinemagraphs: Living Photos in Advertising A cinemagraph is a photograph in which one small element has motion. Think: a landscape photo where only the leaves on the trees are moving, or beach scene with a woman reclining, completely still except for her sundress blowing in the wind. Big brands like Doritos, the Emmys, and Panasonic are employing them in their ad... Read More →