All posts in "Social Media Marketing"
There’s been a lot of news about Google+ coming out in the past couple weeks, with additional capabilities that will change the way you connect to information. This post will serve as a digest for what’s hot right now. Craig Kanalley blogged at the Huffington Post about how Google+ sign-in will now integrate with apps.... Read More →
When a Filipino needs to find an electrician, a doctor, someone to do their taxes, or someone to fix their car, they typically do not turn to Google first. They ask their friends: do you know anyone? We Filipinos feel more comfortable with a personal recommendation, because we trust friends more than we trust Google.... Read More →
Do you feel like everyone understands this Internet marketing thing except you? Have you been given “basic explanations” that you still haven’t fully understood? I’m here to help. What is Internet Marketing? Internet marketing is the process of getting your offer into the minds of consumers, using the Internet as the medium. That’s it. Where things... Read More →
Yesterday, LinkedIn announced it will acquire SlideShare, which allows its users to share presentations online, for US$118.75 million. Why? LinkedIn has been strengthening its business/professional information sharing base for years. A few years ago LinkedIn Groups was a move in this direction, allowing professionals in various industries from around the world get together and share... Read More →
Popular image sharing platform Pinterest has revised the Pinterest Terms of Use, with some notable changes. Pinterest Terms of Use No Longer Allow Them to Sell Your Content The original Pinterest Terms of Use stated that by posting content to Pinterest, you grant Pinterest the right to sell your content. This was problematic for a... Read More →
Facebook Statistics 2012 2012 Facebook statistics heretofore unseen by the world (but estimated by market research firms such as Nielsen) are now in the public eye, as a part of the disclosures required for its upcoming initial public offering. The highlights: Facebook has 845 million monthly active users (anyone who has logged in once in the... Read More →
While it is not the end-all be-all of influence metrics, I do monitor my Klout score for changes. Yesterday I saw my True Reach score jump from 53 to 61 literally overnight. This was not an accident, and I was not surprised. This article will tell you how I did it. First of all, let’s... Read More →
I have an article up over at Social Media Today: The Web’s Best Thinkers on Social Media called You Think Your Social Media Plan Looks Good? What You Don’t Know Will Hurt You. Give it a read. It discusses a paradigm shift occurring in PR, social media, and other forms of corporate communication. Read More →
Celebs and their managers have long seen Twitter as a way to broadcast messages to existing fans, but used properly, can be a powerful tool to exponentially grow one’s fan base and develop a fiercely loyal following. For those celebrities on TV, the following applies: Fiercely loyal following = Increased viewership = Better ratings =... Read More →