While digital marketers are anxious to prove social media ROI to their bosses or clients, the fact remains that proving something of this nature requires carefully controlled studies, which are expensive to produce. Often, “proof” is presented in the form of survey data from marketers reporting their opinions. Case in point, this Twitter conversation I... Read More →

There’s been a lot of news about Google+ coming out in the past couple weeks, with additional capabilities that will change the way you connect to information. This post will serve as a digest for what’s hot right now. Craig Kanalley blogged at the Huffington Post about how Google+ sign-in will now integrate with apps.... Read More →

Identifying a crisis early is critical to mitigating its effects, but how does one tell the difference between a run-of-the-mill series of complaints and a full-blown crisis, BEFORE any lasting damage is done? Jay Baer, over at Convince & Convert (one of the best social media blogs on the web) has three very relevant ways... Read More →

Email Marketing Competency Assessment Do you blast emails through your Outlook? You get an F. Very few people are getting them. Do you use software that tracks open rates and clickthroughs? You get a D. That’s an important part of email marketing, but hardly the whole game. Are you conducting A/B Split Testing on your... Read More →

If you’re engaged in email marketing, and you’re using Outlook to send large amounts of email to your contacts or a database, chances are nobody is getting them. Why? Because once a certain number of people have marked a message as spam, your IP address (the location of the server that you are sending from)... Read More →

When a Filipino needs to find an electrician, a doctor, someone to do their taxes, or someone to fix their car, they typically do not turn to Google first. They ask their friends: do you know anyone? We Filipinos feel more comfortable with a personal recommendation, because we trust friends more than we trust Google.... Read More →

I just got off the phone with a real estate broker here in Manila. He decided to learn SEO in order to boost his rankings. After a couple months of hard work (and without outsourcing SEO services), he had the number one ranking for two different keywords: home remodeling and manila home valuation. His analytics showed... Read More →

Reputation Management in the Philippines: Basic and Advanced Applications. My talk at the 19th PR Congress. Read More →

You never get a second chance to make a first impression, and you’d be surprised how many people’s first impression of you is the Google search results for your name. Ever do a Google search on your name? If not, there’s an excellent chance someone else has, whether that be a prospective client, an employer,... Read More →

You know who they are and what they think. But do you know how they click? Does age make a difference in the internet behavior of socio-eco C? Does gender affect blog readership? A web search on this topic yields plenty of U.S. results, but nothing on the Philippine market. This discrepancy prompted hybrid traditional PR &... Read More →